HOW DOES THE CULTURE OF A CLUB BECOME UNIQUE? 2/10
We have the same jerseys,
the same tracksuits,
the same love of winning,
These are just the marks of a club that help us recognise each other.
Does this make us unique?
It’s something that is easy to organise and learn.
Creating a culture has a deeper effect and makes a more substantial change.
It consists of common ideas, outlooks on the game, a system of values, i.e. all the activities of club members.
Values are universal principles which are above everyday events, feelings, desires, or goals.
Values should be defined by using simple phrases or a single word.
Most importantly, a community has to implement these values in everyday life.
There are two ways to create a system of values.
One is to determine them, which is usually made by the people who lead a club, and to then spread them among everyone.
This is a fast method with a usually insurmountable problem: a lot of people see it as someone imposing a system of values on them, and this causes them to fight against it.
Read more about unique club culture here